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We are a CFO studio helping the next generation of seed to Series B
companies in Australia to raise capital and scale globally, fast.
Sprints are for founders who need answers, fast. Whether you're planning investment, exploring your pricing strategy, evaluating your business model or planning global expansion, our sprint workshops are designed to help you make better decisions faster with more confidence.
Potential sprint topics:
Unlike SMEs, startups have complex decisions right from the start. Our CFO service offering is designed to provide you with the data and confidence you need to make the best decisions at critical moments in your startup's journey, at the fraction of the cost of a full-time finance person.
Operational finance support:
Scaling your company is hard. That's why having an experienced CFO can be the difference between success and failure. We give you the power of on-demand financial support from seasoned financial experts, who can help you navigate the complexities of rapid scale and expansion.
C-suite level financial advisory:
Empower your portfolio companies with fractional CFO support, leverage benchmarking data and proactive due diligence planning. Partner with us and gain the financial tools needed to make informed investments and maximise your ROI.
We help investors with:
At Planet Startup, you are the hero of the story. Our purpose is to empower the next generation of Australian tech companies and back Australia's most ambitious founders when you need it the most — at the start.
Your numbers are our business. Better numbers, better decisions, more confidence.
We have worked with over 500 startups and scaleups over the last 5 years and know what it takes to scale.
Tap into our founder, investor and adviser network. Warm connections to the best in the business.
You are not alone. Join our online community of founders, investors and ecosystem rock stars!
Partnering with investors and ecosystem rockstars like:
And bringing great deals and perks from:
"Working with Marc and Rhys from Planet Startup has been a game-changer for Nourish'd. Their expertise and guidance have transformed how we see our business. With their insights, we now have a much better handle on our finances, enabling us to make informed decisions and drive our business forward. Marc and Rhys are not just financial experts; they are true partners who genuinely care about our success."
Abbey Cameron, Co-Founder and CEO
We're an enthusiastic, excitable team of passionate accountants and startup champions — a constellation of diverse backgrounds and experience united by our mission to empower Australian startups.
Marc is our "hightop" wearing CEO, EiR at UQ Ventures and Lead Finance Facilitator at LaunchVic's 30x30 program. Previously he was Director of Startups at BDO, City Manager at Fishburners Brisbane and Talent Program Director at Swyftx.
Marc Orchard
CEO / Co-Founder
Rhys is your friendly neighbourhood numbers guy. He's previously worked closely with high growth startups and scaleups at BDO and loves helping Founders leverage key financial data to inform strategic decisions. Do it on purpose, not by gut feel.
Rhys Cupples
CFO / Co-Founder
Got questions? Check out our FAQs or submit the contact form below. If you're ready for the Planet Startup experience, register your interest below.
Click the button to open our expression of interest form. Tell us about yourself and your company and one of our Planeteers will be in touch
Planet Startup provides CFO support for Australia's most ambitious companies. We offer CFO-as-a-Service to startups, and internal finance team support for scaleups, to support scale and capital raising.
In this context, fractional means part time!
For startups, fractional CFO's provide strategic, commercial, finance and operation support.
Operational: FP&A, cashflow management, chart of accounts, dashboarding, performance reporting, bookkeeping, budget vs actuals, payroll and super, systems and processes
Finance: Investment modelling and milestones, internal due diligence, metrics & KPI's measurement, benchmarking, deal term review, strategy.
Commercial: Business model, pricing strategy, global expansion, cap table management, governance etc.
Strategic: Board/management packs, governance, buy-side/sale-side opportunities.
Less than 20% of pre-Series A companies have a full/part time CFO. We're on a mission to change this. Depending on your stage, budget, experience, and specific challenges/pain points, having a fractional CFO is recommended. For most post-seed, pre-series A companies, there's a lot of value in having a fractional CFO.
Bookkeepers and accountants are (mostly) awesome at what they do. Usually, that's reconciling accounts, being on top of tax, compliance & structuring issues, and some financial management sprinkled in. A great fractional CFO is much more hands on and focused on your company's future needs and projections (and hopefully does everything stated in Q3)!
Yes. A fractional CFO can provide confidence not only to the founders, but also the potential investors.
Typically between $2,000 - $10,000/month, depending on what your business needs.
Yes sir'ee! We have a number of scaleup clients who need internal finance team support without adding headcount right now.
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